WHAT IS BRANDING?
A word we use all the time, whether at work or when we go shopping, and it is commonly associated with a business’s logo or visual elements. While this is partly true, branding is actually a broad term that encompasses much more than just aesthetics.
Branding
It refers to the actions a company takes to shape how consumers perceive the brand. This includes the way you communicate, the topics you discuss and support, how you respond, and how you present yourself to your audience.
It refers to the actions a company takes to shape how consumers perceive the brand. This includes the way you communicate, the topics you discuss and support, how you respond, and how you present yourself to your audience.
Visual identity
It is a visual system (logo, colors, fonts, images) that reflects a brand’s personality, values, and message, making it recognizable and distinct from its competitors, and forming the visual “face” of the brand.
Brand Strategy
It is a plan that defines the soul of your company: its origin, its mission, its attributes, its voice, its tone, its services, and its competitive advantage.
The aim of this roadmap is that, there is an overlap between how the brand wants to be perceived and how it is actually perceived by its audience.
Branding is the act of differentiating oneself, in which visual identity is an important part, as it should help enhance the brand's personality to make it easier to connect with your audience.