WHAT IS BRANDING?
Founders tend to think the branding is same as logo and tend to ignore what branding actually is...
Branding
Is the actions that a business takes to shape the perception of the brand, which starts whit the brand strategy.
Brand Strategy
Is a road map that defines the soul of a company. It defines what the company means, the purpose, the values, the attributes, the voice, the tone, the services, the competitive advantage and its audience.
So there is an overlap between how the brand wants to be perceived and how it is actually perceived by its audience.
