WHY IS BRAND STRATEGY IMPORTANT?
What is brand strategy?
It is a roadmap that defines the essence of your brand and how it wants to be perceived. It encompasses its history, mission, vision, current positioning, purpose, desired identity, target audience, values, tone of voice, goals, challenges, and a thorough competitor analysis. It is therefore the foundation that guides design decisions, enabling the brand to communicate with its customers in the most effective way
Branding is the act of differentiating oneself, in which visual identity is an important part, as it should help enhance the brand's personality to make it easier to connect with your audience.