PERSONAL BRANDING
Elegant, Classic, Fun, Tenacity and Devote
It’s a personal brand project inspired by my origins and personality. I’m half German and half Colombian, and I love incorporating the best of both worlds into my work: a touch of sophisticated simplicity combined with playfulness.
In general, all of the typography chosen is inspired primarily by German documents and vernacular typography.
For the logo I chose this font because I wanted something that looks serious but at the same time fun. I am very passionate about art and design, and that is why I chose the colour red as one of the main colours.
Fonts chosen for text,"Futura" and "LFT Etica Mono" are an abstraction of German documents and vernacular typography.
Finally, to break up the design, I wanted to add a colorful touch by abstracting forms from Colombian handicrafts.
Interested in working together?