SIE GRÜNDET
Re-branding
This is a fictional project that imagines the rebranding of 'Sie Gründet'. This is an event aimed at supporting migrant and entrepreneurial women in Germany.
The identity is inspired by the concept of creating, projecting, bringing something to life, moving toward a goal, and achieving success. For this reason, the central elements of the visual identity are stars and flowers — stars symbolize novelty and success, while flowers, in a way, represent femininity as well as abundance and prosperity.
Interested in working together?